Sports, Recreational, and Entertainment Marketing

2 Semesters 6 Credits
Grades 10-11-12

A specialized course which provides students with the opportunity to learn marketing principles in the field of Sports, Recreation, and Entertainment.
This course is based upon the Marketing Education Framework which includes business, management, and entrepreneurship; communication and interpersonal skills; economics; and professional development foundations.

Instructional strategies may include computer/technology applications, real and/or simulated occupational experiences, and projects in the marketing functions.
Students are able to earn both high school as well as college credits while participating in Marketing.

Earn up to nine college credits through IVY Tech College, Indiana Business College, Sullivan University, Johnson & Wales University, University of Northwestern Ohio, & Pennsylvania Culinary.

This is an excellent opportunity for any student who plans on pursuing a post-secondary degree in business administration, accounting, finance, and/or marketing.Our students develop an understanding of the marketing concept, definition, functions, identification, and strategies as it applies to sports, recreation, and entertainment as well as some of the fundamentals of American business in economics, contracts, legal issues, and ethics. They will also develop an understanding of the fundamental concepts of the marketing mix—that of product, place, and price as they pertain to the Sports, Recreation, and Entertainment industries.

Accreditations and Certifications

WorkKeys Certifications
IC3 Certification
Work Ethic Certification

Post-Secondary Options and Opportunities

This course provides an excellent opportunity for any student planning on pursuing a career or degree in any of the following areas:

• Business Administration
• Advertising
• Public Relations
• Sales Promotion
• Event Marketing
• Sports Information
• Venue Management
• Product Management
• Player Relations Specialist
• Sports Information
• Ticket sales and Management

9 COLLEGE CREDITS ARE AVAILABLE

To view or download a PDF of SRE Marketing Brochure

Youth Organizations